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Advertising Campaign
MALTISORB® the taste, without the sugar.
Roquette launches a new advertising campaign for MALTISORB® Maltitol
Roquette is giving the MALTISORB® maltitol advertising a new face. Placing the spotlight on the three main application fields of the product - chocolate, baked goods and chewing gum -, the campaign aims at emphasizing the high tasting quality of MALTISORB® maltitol, as well as the associated functional and health benefits. Other food applications, such as ice cream and frozen desserts, are also addressed, illustrating the great variety of uses for this product.
The campaign is designed to expand the MALTISORB® brand and promote its benefits in sugar-free and low sugars formulations to food producers but also to consumers around the world. The campaign will be published worldwide in the business press.
Chocolate and cookies
MALTISORB® the taste, without the sugar.
Health, well-being and inner balance are essential, and good nutrition is key. Obtained from healthy grains, MALTISORB® maltitol makes delicious chocolate, cookies and other baked goods without the sugar while reducing calories and improving glycemic response.
Chewing gum
MALTISORB® the taste, the crunchiness.
Obtained from cereals, MALTISORB® maltitol makes chewing gum especially crunchy. MALTISORB® maltitol contributes to oral health and to the prevention of dental caries.
Ice cream
MALTISORB® : the taste, without the sugar.
Good nutrition is essential to health, well-being and inner balance. Obtained from healthy grains, MALTISORB® maltitol makes delicious No-Sugar-Added ice cream and frozen desserts while reducing calories and improving glycemic response.
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